SeaWorld Parks & Entertainment
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Take a real family of 4 from the UK to the 4 Florida Parks and create true to life authentic experiences that can be utilised across all media for the following 12 months.
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Lead Creative, Director
& GoPro Operator -
Videographer: Ryan
Photography: Chris Gotshall
Florida Faces
In 2019, we decided to focus our video content capture shoot on capturing the various emotions and reactions you can experience across the four parks, for maximum versatility a consistent ‘selfie’ filming style was used allowing us to intercut any and all footage to create new combinations. This creative has continued to be in used up until 2024 and has been refreshed several times. All assets were optimised and delivered in landscape, portrait and square.
Ready, Set, Floridaaaaa!
2018 was my first shoot at the helm after unsuccessfully working with a 3rd aprty production company the year before, we really wanted to lean into the idea of the parks being a place for high octane thrills but also serene chills, as most of the media placement was skippable formats we decided to start with our big ‘aah’ moment and then rapidly rewind to show how we got there.
The content was also able to be repurposed in wider hybrid style videos that spoke about conservation activities and cut with existing park Broll footage for more traditional brand videos.