JML Direct
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To change the perception of JML from being an 'as seen on TV' brand into as 'as seen on TikTok' brand. Competitors had been quicker to adapt to new formats and trends in the household products market, JML came to us to revitalise and change their entire brands approach to social content.
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Creative Producer, Director, Camera Operator & Editor
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Agency & Production Company: Eight&four
2nd Unit Director: Henry Scriven
3rd Unit Director - Rosie Sutcliffe-Smith
TikTok Shop Launch
Embracing a more Lo-Fi aesthetic to better mirror the types of content we had seen working well on TikTok we took the opportunity to do a micro-shoot at minimum cost alongside an existing JML stills shoot. All of this content was shot using the DJI Osmo Pocket 3.
Over 4 hours we shot 12 household products we had identified as having potential to sell well through the Tiktok shop and using trending sounds to help us boost their organic performance. Our Hands Free Can Opener video single-handedly generated over 350 sales.
Content Shoot 2023/24
In a key shift for the business who had previously relied on over produced long form informercials for each of their products we pitched for and won the JML Direct account on the maximisation approach of shooting a lot of products and types of content in one shoot that was much more social first and leant into a more direct approach to product features.
Breaking the team into three units at one location we divided and conquered across kitchen, bathroom and other home products. We also maximised our pre production planning utilising Gen-AI to produce photorealistic shooting boards.
