Belgravia_LDN
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To create engaging and varied video content for Belgravia owned channels targeting high net worth individuals to shop and dine in the area as well as increasing general footfall across all tenant businesses in the area. Alongside this I support with additional content capture for specific promotions and limited time events.
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Though targeting high net worth individuals the content needed to feel like organic 'things to do' type content so that they didn't feel too much like advertising in the feed.
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Each month I would shoot and edit a minimum of 4 Reels for Instagram and TikTok, I was given 1 day to shoot and 1 day to edit all 4 videos.
Mayfair_LDN
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To create engaging and varied video content for Mayfair owned channels targeting high net worth individuals to shop and dine in the area as well as increasing general footfall across all tenant businesses in the area. Alongside this I support with additional content capture for specific promotions and limited time events.
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Though targeting high net worth individuals the content needed to feel like organic 'things to do' type content so that they didn't feel too much like advertising in the feed.
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Each month I would shoot and edit a minimum of 4 Reels for Instagram and TikTok, I was given 1 day to shoot and 1 day to edit all 4 videos.
Genesis
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Various videos and stills to build build out content calendars and add an increased value proposition on projects to the client by having the ability to also shoot and edit things in house at minimum cost.
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Genesis expects premium quality content and when shooting the cars composition and lensing is very important, through experience of shooting the brand we also built out some of our own quick rules of thumb to ensure content was optimised for vertical formats.
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Many IG Reels that could also be reformatted to work across all social channels. Some videos such as the first two examples were shot, edited and posted within 24 hours to be contemporary to the events they were supporting.
Churn Cafe
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Churn Cafe were after a fresh approach to their imagery and to build a back catalog of banked content for use on social channels. They had found success with TikTok Carousels and needed plenty of photography to help keep these posts fresh and relevant to the latest menu offerings.
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Added a premium touch to the imagery content to really highlight to extra mile the team at Churn go that may often go unrecognised, all the baking is done in house and the baristas take great care with every drink.
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Image bank of over 250 Images
6 x IG Reels
20 Mins of pregraded Broll for future videos
JML Direct
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JML wanted to be brought into the 21st Century with the desire to have people talking about their products as 'seen on TikTok' with the launch of their TikTok Shop I was tasked with making a suite of videos to the support the products which were being sold.
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We wanted our content to feel a little rough around the edges so that it didn't feel like an over-sanitised world of marketing make believe but felt like a true product demonstration that blended in with the wave of UGC style content on the platform.
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12 Product Videos all filmed within 4 hours.
Average time spent per edit: 30 Minutes
Sofology
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Sofology needed a multi pronged approach with similar but different videos resonating with their different target audiences. I had just 90 minutes in the morning to film around the store and delivered all 3 videos within 24 hours of shooting.
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Shot with the DJI Osmo Pocket 3 the videos balance quality with approachability, being smooth and watchable with rich colours and good exposure but still feeling lo-fi in it's overall style and compositon.
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3 videos per shoot shot on DJI Osmo Pocket 3 as well as 10 Images shot on Canon 5D