Genesis Scottish Open
2022 -2024
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Genesis have sponsored the Scottish Open since 2022 and we were asked to provide a full suite of content support on all owned channels, before during and after the event.
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2024 - Lead Creative, Producer and Director
2023 - Lead Producer, Director
2022 - Lead Producer, Director (Hole in one video) -
Agency: eight&four
Lead Videographer: John Duncan
Photographer: Andrezj Majdanik
Client: Genesis Motor Europe
Year: 07/2024
In 2024, we scaled down our team but increased our output with a planned approach building on our learnings from the previous two years. Overall we created 7 videos the week of the tournament and countless assets used across Genesis Europe and Worldwide channels. Our most impactful video ‘Behind the Greens’ has 4m views and heroes the people that ensure the the tournament has become a year-on-year success.
Client: Genesis Motor Europe
Year: 07/2023
2023 allowed us to apply learnings from our first year with few changes to the presentation of the event we were able to maximise Broll shot in year one to augment our storytelling from the beginning of the tournament week. Filming with the course owner on Monday and having our walkaround video live by Wednesday, we followed up 2022 with another suite of performing content. We also worked with Jazzy Golfer as a brand ambassador for Genesis and led our on the ground stories with her.
Client: Genesis Motor Europe
Year: 07/2022
For our first year in 2022 we made a splash with Genesis offering a car for a hole in one not only to the player but to their caddie as well we turned around a video with caddie Bill Foster hot off his US Open win with matt Fitzpatrick and Renaissance Club Caddie Lewis within 3 days and quickly followed this up with a longer video showcasing the coming together of Korean and Scottish cuisine with Tom Kitchin and Mun. Alongside this we offered live reportage content and produced an internal and external facing wrap up.
