Super Thick 2020
June 2020, the world was at a standstill but Yeo Valley were still keen to return to TV for the first time in 7 years with the launch of their new Super Thick product range. Though traditionally shot and crewed shoots were still not viable with Tom Cruise yet to lead the way we worked with Jelly London and Hattie Newman to create a skeleton crewed stop motion shoot to bring the product to life in a fun and engaging 30s spot. We supported this with sets of bumper assets targeting different sub audiences for the product ranging from the organic consumer to the protein bro.
Kefir 2021/2
Off the success of our 2020 product launch, Yeo Valley wanted to bring some love and attention their newly revamped Kefir lineup, COVID restrictions were lessened at this point but we still needed to work smart. We filmed the live action scenes on location at Yeo Valley using their canteen and offices as sets and partnered with A+C Studios in Margate to bring the ‘inside the gut’ world and character to life. Clearcast clearances for this delayed the initial launch however we negotiated a compromise to get the ad on air removing several references to bacteria controbituing to gut health with approved claims around phosphorus and calcium.
